(09 Nov 2014, 6:00 pm)Dan wrote I thought the article from 'moving people' was quite an interesting read and brought up some very valid points, though I wish Go North East had actually challenged the points made in their blog.

I too have often wondered about the ability to have more service-specific posts so that people can follow updates that affect them easily. In fact, Go North East has the structure in place to do this already - they have hashtags for their branded services '#citylink58, #fab56, #blaydonracers' etc, though these are only occasionally used. What's more, customers very rarely use these hashtags (despite stickers being placed on a lot of the 'better' routes to advertise the hashtags and the hashtags being noted on the brand page on GNE's website). For customers to start using the hashtags, I think Go North East needs to be a little bit more proactive when opportunities arise for the hashtags to be used too. Their Northern Rail example is very good though as I follow Northern Rail on Twitter and regularly see updates from Manchester etc when I'm only interested in the train services within the North East the majority of the time.

Although Go North East challenged 'moving people' with regards to no public transport operators offering a phone app giving automatic service updates, I honestly don't think Go North East's app is updated enough to reflect the actual service status (has anyone seen the app showing anything besides 'GOOD SERVICE'?) With the upcoming implementation of AVL, I wonder if it would be possible to link the two up together so that this is more reliable (ie if more than 3 Fab56 buses go over 5 minutes late then alarm bells start ringing and you can click 'OK SERVICE' to find out which services in particular are delayed)?

Have to agree with the point made in regards to customers complaints being on the public domain - though I'd actually argue this could potentially have benefits (to customers) too, with complaints standing a higher chance of delivering results... I'm thinking about the Consett cyclist video which was discussed a few months ago: I think it's fairly obvious that the driver would have received a final written warning (or at worst given the boot) for this incident. Would the result have been the same if this incident was reported by e-mail and it didn't attract so much attention? I think Kevin Carr himself provided a quote for one newspaper? I'm not trying to question the company's disciplinary methods, but I think with anything, it's easier to brush it over and give someone a slap on the back of the wrist if it's kept between just a few people.

I think the main thing which bugs me about Social Media is professionalism. As a company, it's so easy to look unprofessional on Social Media: if you make a spelling mistake, get information wrong or allow your own opinions to be conveyed in messages where you're representing the company. I think we've seen all of these things since our public transport operators started using Social Media, but it's something that needs to be avoided as much as possible.

Technology for the transport industry is constantly evolving and every day new opportunities arise for public transport operators to develop. Go North East's upcoming developments - which we have already discussed - are very interesting and could potentially revolutionise public transport within the North East, if it's done correctly. I believe Go North East has always been the first operator in the North East to try out new technology (Wi-Fi, power sockets, white LED destinations, etc) but have been slow with the introduction of real time technology. I have said previously that I think the time without such technology has allowed Go North East to enhance what it will be offering and 'fix' some of the things which could have been better in Arriva's similar technology. Stagecoach is well behind, with the implementation of Wi-Fi still being considered to be 'new' (indeed something which has influenced the branding of vehicles) and their presence on Social Media still being somewhat limited.

(09 Nov 2014, 7:47 pm)aureolin wrote I think the idea of specific twitter feeds is an interesting one. Perhaps one that could be achieved by having an account per area served? Similar to National Rail Enquiries having accounts per franchise.

Another option would be to integrate a push notification service into the smart-phone app. Either have a global push that could be sent in bad weather, e.g. heavy snow, or allow people to subscribe to individual services within the app. e.g. if you 'Gold Star' the 21, you'd be given push notifications for the 21.

One thing which surprised me, in that it wasn't brought up in more detail by either yourselves, or someone else in this specific thread - was the increased awareness that passengers have of a service or provider.


Whether it is via bus or rail,  we have touched on or read about the perceived staffing issues that Northern Rail face, the problems on the metro and now all know about the 'problem' services or staff, that our bus operators have.


Although we may have personal experience - the social media pages have made each and everyone of us aware of these issues and possibly whether the operator actually does something about those problems.
Whilst an operator may not be able to inform us passengers of the outcome, we can easily identify a driver or repeated problem with a service in the future.

Indeed, a quick look on three social media pages, brought the following up.

My son was waiting for the bus at commercial road South Shields to get home from work, the no.7 bus driver pulled in, didnt even open his doors and pulled away leaving my son to walk home (bus I.d. 5329 he got it it when he saw the bus at Westoe) this was today approx 5pm. Absolutely shocking service, this isnt the first time this has happened, and to top it all off the driver was 20 mins late.

I dont appreciate being called a w@nker by the driver of 81a

So very livid at the last number 11 bus heading to West Denton from Newcastle. Closed the doors in my face

Of course, when utilised fully and passengers are told about delays - then ANE and SNE stand out way and beyond GNE, in that depots have control of the social media field. However, if I was a CEO, MD or majority shareholder, I would be disgusted and disappointed to see those three comments on MY page.

What an operator (and Nexus) don't do, is make each and every member of the public aware of an issue - either with a particular service or a series of services in a particular area.
Whilst there will be an initial cost in setting up that outward flow of communication, those who have an Android or Iphone, shouldn't have the monopoly, as some operators seem to believe the case.
Of course, passengers can log on and chase the operator via their social media page - not very proactive...

My own thoughts relating to social media, involve the passenger (or customer), gaining a perceived power or misguided sense of authority.
I say perceived or misguided, as not all of the organisations in charge of these accounts actually want to change the way they operate and are often very stuck in their ways - seeing a social media account as a 'must have' and not necessarily fully au-fait in the modern ways of the world.

Until operators (and other multi-national organisations), actually realise:-
* That it takes more than just a suit behind a keyboard to operate a social media account;
* That whoever is placed behind that keyboard - is essentially the 'personality' of the company;
* That the theme/personality designed by the company, needs to be utilised, fulfilled and met 24/7 by each and every member of staff in a customer facing role. This needs to be done on their website, their social media pages, their radio/TV advertisements and anything put into the print media. It can't just be a little bit of this and a little bit of that.

If you ring the 'Shreddies Nana Helpline', you get the idea that the helpline is operated by a bank of kind old ladies. Whilst their colleagues work on the shop floor creating freshly knitted shreddies.
That image is reinforced throughout a range of advertising and media platforms. Not just the social media page.

I dread to think of the impression people get of some companies, including bus operators - based on their social media page.