Dunno if the drivers number in public hands would be a good idea.
It could leave them open to all sorts - remember drivers being harassed by enthusiasts and having allegations thrown at them?
I can see the perks, but maybe just used internally.

As for customers being excluded due to not having technology and levels of customer service...
Needed some new tyres for the car, so went online and checked some prices. Found the ones I wanted and rang the branch to ensure they were in stock.
Yup, they were - but were double the price in branch, rather than online.
The guy advised me to log back on to the website, order on there and ensure I selected that particular branch from the drop down.
Once the order had reached the branch, they would call me back and get me over.

Instead of paying £129.99 per tyre, I paid £134.99 for two.
The only difference being, I paid online, rather than in the branch.

The guy didn't need to give me the loophole.

It left me with a positive impression of him and the tyre place though.