(28 Dec 2014, 9:22 pm)Dan wrote It would have been, if Arriva didn't provide such strong competition at the time...
There's advantages and disadvantages of competition - the downside to competition in the OK1's case is that it was withdrawn completely and customers who used that service had to find alternative methods...
Of course, the resources were pumped into a competing service on the Tyne Valley corridor, and Arriva carry far fewer passengers now for the same reasons as Go North East did on the OK1!
To be honest, although GNE gained nothing for this, on the whole the customers and Arriva gained a lot with new & quicker links and cheaper fares which to credit Arriva are still here 18 months after the OK1 has ended.