(11 Jan 2015, 11:34 am)Drifter60 wrote Considering a lot of us didn't know the answer to this, shows that it's obviously not promoted that well really. Which probably means passengers may not even know it exists.  

..and before the inevitable accusations of 'Go North East have done this on purpose so that customers aren't aware of the ticket and have to pay more money for a day ticket' begin, the chances are it's been an error in communication when the website (and its content) has been altered.

Nine times out of ten, bus drivers will always offer the cheapest/best value day ticket to achieve what the customer wants, unless the customer has explicitly asked for another ticket.