(11 Jan 2015, 11:55 am)Dan wrote ..and before the inevitable accusations of 'Go North East have done this on purpose so that customers aren't aware of the ticket and have to pay more money for a day ticket' begin, the chances are it's been an error in communication when the website (and its content) has been altered.

Nine times out of ten, bus drivers will always offer the cheapest/best value day ticket to achieve what the customer wants, unless the customer has explicitly asked for another ticket.

I don't think there's any possible logic that can be injected into this situation? If they didn't want customers to be aware, so they had to pay more, then surely they'd just withdraw the ticket completely?

Some of the website content is really poor, and it perhaps needs looking at. I've dropped them an email about the lack of 'Wear Valley Saver' on the Pronto and OK Way pages. Pronto advertises the Pronto Saver, but not a mention of Wear Valley Saver, but like you say, I'm sure that it's just an honest mistake by the webmasters.