(11 Jan 2015, 1:22 pm)Drifter60 wrote But if the company isn't promoting these tickets then they might as well be misinforming customers. I've never even heard of a highwayman day saver. 
Living in East Durham, the amount of people who know about the East Durham Day Saver ticket is very few. I've got family who don't drive, friends who do/don't drive and I think only one of them had even heard about the ticket. 
So in that case in my opinion, go north east don't do enough to promote such tickets. It's potentially the same for other operators too. The East Durham ticket is great value which can be used across three Buzzfare zones (Tuqiouse, Green & Red) in Hartlepool, Wingate, Peterlee, Durham, Pittington, Easington, South Hetton, Murton, Seaham & Sunderland, covering all East Durham branded buses and also X35/X7 (Sunderland-Starion Town). But many don't know about it and just opt for a Two Zone Buzzfare, priced at £1.55 more.
No one from Peterlee-Sunderland should ever need the buzzfare system, even if making a connection out of Peterlee (as the only bus that isn't covered by day saver is X9, which isn't a local service). 

You've probably not heard of a "Highwayman Day Saver" because you live in East Durham, and probably don't use the Highwayman services very frequently? Although details of Arriva's various 'saver tickets' being published online which I can view at my leisure, I couldn't begin to tell you what they are because I have very little need to use Arriva's services...

Despite information being on Go North East's website, very few are aware of Go North East's ticketing options. I think this is probably one of the reasons why Go North East, and other operators, have been reluctant to go to the cost of implementing online fare calculators on their websites: because the information which is currently available often isn't acknowledged. I don't regularly look at Go North East's Social Media pages, but I bet if I looked there would be questions about how much a day ticket would cost to get from A to B, when this information is already on the website.

In the past, Go North East has also produced leaflets which have been printed and stored on-board buses to advertise the different ticket options available. I doubt many customers bothered to pick them up, though!

Have just looked on Facebook, and Go North East are currently promoting their Sunderland town/city zone day/weekly ticket. So again, they are promoting ticketing options, but whether people will bother to look is another matter.

Drivers are the main point of call for customers to find out about what the various ticketing options are, so I don't think Go North East has attempted to be deceptive or anything like that at all. I have previously used the East Durham saver ticket as an example, and stated how when I was on-board the X7, the driver had plenty of waiting time at Seaham, and asked every customer where they were going when they attempted to buy a BuzzFare, so he could offer the East Durham saver ticket alternative.