(11 Jan 2015, 5:58 pm)MarcTheA4 wrote The OK Expressway wasn't really a challenge...?

From what I gather, Arriva had the upper hand pretty much all the way through.

Don't start Dan off on that one again!....

In answer to questions about the new brand, yes there will be a new brand introduced in the North East based on the high frequency routes. I understand it will just be branding on the standard fleet livery though, not an altogether new livery (like Sapphire or MAX). No doubt it will be picked up by other regions and adopted once again, just as MAX has been.
I believe it is due to be introduced on routes 7, 13A/13B, 15 and 63 to start with, buses on these routes will gain wi-fi and branding shortly.