I would love to see the profiling/research relating the impact of branding on passenger numbers.

Not cos I am a cynic or owt, it's just that apart from the initial interest, branding does nowt for me.

Going back to the days of the PTE, ExpressLink (apart from those coach seats), Superliner, Go Gateshead, VFM, Wear Buses etc to current brands, including Gold or Max (yet to do Sapphire) - it just doesn't float my boat at all.

Whether I expect too much, I ain't materialistic enough to indulge, or just enjoy the basics who knows.
Anyone else the same?