(17 Jan 2015, 3:40 pm)Jimmi wrote I rode 1443 on the X2 yesterday and quite enjoyed the ride and looked smart inside, although will they receive the MAX interior branding like on the Darlington Omnicitys.

The new branding was causing some confusion though some people thinking it was a Go North East bus and tried to get on with key cards.

All the work, investment, time, effort etc put into branding by the two operators to make their services unique, build loyalty and punters can't tell the difference...


For all the anti-branding posts that people have made, I think the experience you witnessed is better than anything we have contributed.

A bus is a bus and passengers can't tell who runs what.