Maybe Go North East are planning a new brand for Sunderland based on the colour of the vehicles such as Sunderland Gold, Sunderland Silver and Sunderland Purple or maybe Simply Gold, Simply Silver and Simply Purple uniting the 3 services. I never did understand the point of Simply City it seems to have been passed around from service to service so I think that perhaps it needs to be replaced and the focus on the cross city links that are now provided. Its a great shame that SilverArrows is going as is the Laser both very good brands. I feel that there needs to be something specific to Sunderland for these services like the Black Cats or Doxford Clipper before it. Both very good brands I can't understand why they were got rid of.

---

It's also disappointing and great disorginastion that when the services are launched non will have received any branding.