http://www.sunderlandecho.com/news/busin...-1-7185617
It's a bit disappointing the spin the Echo have put on this one, but I can't say I'm surprised. Look at the article preview text from both the Echo and GNE compared:
Sunderland Echo wroteGo North East is specifically targeting women for 300 jobs on its services in Sunderland and across the North East.
Go North East wroteWe have launched a major recruitment campaign to find 300 new drivers – and women with customer service experience are in particular demand.
GNE's own press release is very balanced, yet the Echo have completely ignored the majority of it, and put a spin on it as if GNE are *only* looking for women.