I'm not keen on the brand name. The brand itself looks quite nice from the Glimpse we've seen. However Coast & Country isn't going to be become very catchy is it?
Brand names which I think are good are the ones that aren't to clunky. Things like lime, crusader, angel, drifter are very easy to remember and easy to say.
No one is ever going to say 'when's the next coast & country bus due' it's just to clunky.
The name itself isn't very obvious either, it isnt really a costal route like Coaster or Drifter. It goes to the city centre?! Which isn't really that close to the sea at all.
RE: Go North East: Latest News & Discussion - April 2015