RE: Go North East: Latest News & Discussion - January 2019
(08 Apr 2019, 9:19 pm)Dan wrote it makes perfect sense: to promote the services to people who aren't currently bus users. If these promotional messages appeal to said non bus users, it could get these people travelling by bus. Is that not a good thing? Low fares, high frequency services, convenience (contactless payments etc) are all great things to promote.
The terminal point on the new displays is just four LEDs smaller in terms of height, compared to the previous. There's not a lot in it actually. The perception is that it's much smaller just because of the via point being present, but this is essentially just using the space which was otherwise blank. It's really not vastly different in terms of clarity.
The majority of feedback received thus far is positive - the removal of via points originally was much more of a controversial move.
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Completely appreciate everyone has their own taste and you can never please all of the public all of the time.
Sure, promotional messages getting non bus users onto public transport is good, its just usually service frequency, features etc have been promoted on the bodywork or windows.
Personally I'd keep destination screens purely for the destination/stopping points. Promote the frequency etc in the livery.
(09 Apr 2019, 6:23 am)Dan wrote there's no right or wrong way of doing them and I don't think the Arriva or Stagecoach displays are bad really. Certainly the latter have also worked on trying to create a solution like Go North East whereby they increase the font size for the terminal point whilst having static via points which aren't as difficult to read as scrolling via points.
I think Stagecoach have done it better to be honest.
The last few days when walking through the city streets to/from work I've been trying to pay attention to both GNE's & Stagecoach's new destination formatting, to try and work out why Stagecoach's appear easier to read.
I've cropped a few destinations from photos on the forum, (mainly RBZ5459's as he recently pointed out his great shots which include Stagecoach's new destinations:
https://www.flickr.com/photos/williamsonm/), and comparing them to GNE's I think Stagecoach's are easier to read as the text isn't bold, and the characters have more shape to them. Lower case 'E's and 'O's for example are more rounded, whereas GNE's bold text is very condensed. The outline of their lower case 'E' and 'O' are squarer, and with the limited gap between each almost square letter makes it harder to distinguish the characters at first glance from a distance.
As said before just my opinion, and you can't please everyone, but I do really like Stagecoach's new format, including the static and sometimes alternating via points.