(23 Aug 2021, 2:10 pm)Andreos1 wrote Surely the aim of the game is to inform non-passenger of these changes too?
Putting leaflets and brochures in places where passengers go, is all well and good - but if they're wanting to increase numbers and use the changes for a positive (rather than cut costs), then those who would be positively affected by these changes - need to know about them.
The people of Catchgate need to know there's a quicker bus to Newcastle. Then, if that's where they are wanting to go, they know there's now a quicker, potentially more attractive alternative.
Ditto for those in Murton and needing to get to Durham and the more frequent offer available.
I'd say it's probably a different approach to reaching out to those who aren't customers (yet). You'd probably want to market the 'new' network, rather than informing them about changes to a network that they don't currently use. In addition to the good adverts that have been appearing for Xlines and such like, it'd be good to see some traditional communication too, such as leaflet drops, timetables/guides/maps in public areas and so on.
Even for current bus users, there's got to be a better way of making information available. There's nothing at bus stop infrastructure for example, even at bus stations and on the info screens, to advise of the service changes. That is of course somewhat out of the operators hands, but in a 'joined up network' that the politicians so desire, there needs to be more forward thinking in this area.