RE: Seaburn Historic Vehicle Display
(31 Aug 2021, 9:57 pm)stagecoachbusdepot wrote Not sure why you need feedback (which you could predict from the outset along the lines I suggested) to know seeking to fill the field up a bit more would be a good thing. As you say there was a decent amount of unused space so why not try to attract more cars AND buses (and fire engines etc). I am sure the organisers did try to fill it but suspect there will have been all kinds of impacts (weather, pandemic, shortish notice) but knowing people would like more buses, cars, boats and fire engines wouldn't make them any more likely to appear.  My original point however was more around the fact the rally seemed to be a great success in terms of footfall and general public response and its survival did not appear to be at risk as was suggested...
As someone who works in market research, hopefully I can enlighten you a bit. It's all well and good knowing that the field needs filled up more, I think any dimwit could work that out.
What gathering and analysing the feedback would tell you is WHY the field needs filling, and HOW to do it.
Why was the field empty in the first place? Was it because:
- people didn't know about the event - if so, maybe there needs to be more time spent advertising next time
- people couldn't make it to the event - if so, maybe there needs to be more engagement in the planning stages next time
- the location wasn't accessible - if so, maybe they need to think about holding it in a different venue
- fears around the pandemic - if so, maybe they should consider publicising their safety protocols, risk assessments etc. more to try and alleviate some of the fears
I do, in some ways, disagree with what Adrian suggested. Whilst if the overwhelming feedback was that people are more interested in cars, it would be wise to try and increase the number of car, it would also be wise to try and find out WHY that is.
Was it due to a lack of publicity in the bus enthusiast community, but a lot of publicity in the classic car community? That would result in a bias towards car enthusiasts, giving the impression that people aren't interested in the buses, meaning next time less buses are likely to turn up? (and the cycle continues)
A simple questionnaire asking 'where did you hear about this event' would probably answer that question.
If, for example, 69% of respondents indicated that they found out about the event from the 'North East Cars' forum, but only 4.20% of respondents indicated that they found out about it from the 'North East Buses' forum, then I would be inclined to suggest rather than doubling down on the car enthusiasts, try and increase publicity with 'North East Buses' next time.
There are numerous other bits of very useful insight that can be gathered from a very simple survey, and it's not just looking at each question independently, but also comparing responses to different questions.
Believe it or not, the reason the demographics questions (age, gender etc.) are on surveys isn't because they actually want to know how old you are, it's to compare responses from different demographics. If they do a comparison on 'Age' to 'What type of vehicle are you interested in', they may find out that 69% of people that indicated an interest in buses are aged 16-24. And, as has been discussed earlier, people of that age group may be more interested in modern buses than classic buses, so from that comparison it could be concluded that there needs to be more representation of modern buses at the event, and therefore more engagement with operators such as GNE or Arriva.
Likewise, if more people of the same age group also indicated an interest in cars, maybe they need to get more Supras and less Rover 75s!
I know I'm a bit biased here, but it's also important to have the responses analysed by an independent organisation (or at least someone not involved in the day to day running) because aside from removing any bias towards any particular outcome, it also allows the analysis to be much more critical, which is what most of our clients find to be most insightful.
Anyway, this ended up being longer than I expected, and I went a tad off topic...