(07 Mar 2014, 8:17 am)Dan wrote All "Centurion" and "Pulse" branded vehicles are to be repainted red, as well as yellow spares 5164 and 5166.
I knew this was happening with centurion didn't realise Pulse was also, blonde moment! And I assume fab57 too?
(07 Mar 2014, 8:17 am)Dan wrote I previously referred to secondary routes and the branding on those services. These services can only justify the cost of very basic brand designs as they are, in terms of age, allocated the worst vehicles in the fleet - this means that vehicle types will frequently change. These basic brand designs reduce the quality of branding across the entire network. >> Is it not better to have these services in the corporate livery instead? <<
I have previously made reference to the "Centurion" brand essentially being a cost-cutting exercise, a mere cover up technique to hide the previous vinyl markings which were left behind. The cost of doing so was cheaper than repainting the vehicles red - the choice at the time.
No, it's not. The fleet livery is basic, boring and completely ridiculous! A plain red bus? No vinyls it looks so basic and underwhelming for a big company like Go North East. If a better corporate design then yes but not at the minute. As I've said before, either brand the majority of the primary, main & secondary route or better designated fleet livery IMO.
(07 Mar 2014, 8:17 am)Dan wrote In addition, branding in some cases simply does not work. Vehicles appear off-route frequently and brand identity is lost in the process.
I've said it before, but this cannot be used as a reason! Depot staff need to regard branding more importantly at the end of the day, company want it but yet depot managers and allocator aren't too concerned so management paint them all red?!
Centurions on the 9 should never of happened, no reason for it to happen end of. Percy a Main should be held accountable.