Price hikes planned in July - https://www.arrivabus.co.uk/latest-news/...ZItRToazLQ

Some of them are rather steep as an understand especially in the Blyth area. 

I understand there's a new train line in town but charging 30%+ more than the quicker and faster train is completely mental. 

Usually the bus is the cheap option...

Yikes! Some are a big jump. Lots of variability suggests purposeful decision by product rather than a blanket increase which is normally the case.

You can't really compare with the train though, as it's fares are subsided along the Northumberland Line, so they aren't the real 'commercial' fare.

Maybe pushing people into the day ticket instead?

(4 hours ago)Superman wrote Maybe pushing people into the day ticket instead?

Or, into singles? 

For many, 2 trips per day is all they need. Take the Cramlington routesaver, when increased to £26 a week it’ll be cheaper for folk to buy 10x £2.50 singles, and then I imagine Arriva will actually get more money this way through government/NECA reimbursement?

(4 hours ago)Superman wrote Yikes! Some are a big jump. Lots of variability suggests purposeful decision by product rather than a blanket increase which is normally the case.

You can't really compare with the train though, as it's fares are subsided along the Northumberland Line, so they aren't the real 'commercial' fare.

Maybe pushing people into the day ticket instead?

Aye possibly, not sure it's a good move though - ignoring extra revenue from the government handouts.

Seems dangerous to me as if people are using singles and you do something to piss people off then they've got no commitment to keep using your service, at least if you have a weekly / monthly ticket then you're stuck with them for a few extra days / month to try and win then back. 

That said there badly needs to be need NECA/TNE/whatever it is this week weekly and monthly tickets imo as intermodal travel is still stupidly expensive in the North East right now.

(4 hours ago)Superman wrote Yikes! Some are a big jump. Lots of variability suggests purposeful decision by product rather than a blanket increase which is normally the case.

You can't really compare with the train though, as it's fares are subsided along the Northumberland Line, so they aren't the real 'commercial' fare.

Maybe pushing people into the day ticket instead?

Or increasing their reimbursement from the Day Tickets? The North East capped fares scheme works on a 'revenue forgone' basis - it's no partnership: https://www.northeast-ca.gov.uk/download...eme-v3.pdf