(18 Apr 2014, 6:07 pm)Dan wrote All companies introducing branding must have their business plans completely wrong - Stagecoach included! Clearly my mam isn't a 'customer' either...
Customers really aren't as daft as you make them out to be. Have you ever been on a bus when brand new? Heard customers talking about the brand new buses and comparing them to the old ones?
Branding, noises from the bus, on-board facilities such as Wi-Fi and power sockets, even the location of the emergency exit door, all suggest how old a bus is to normal customers - or at least from personal experience on-board brand new vehicles from various companies, this is the case... Clearly you think differently!
Got to agree here, some of our customers still think the Cadets are brand new because they see a nice clean, recently (ish) refurbished bus! Despite the fact they're 14 years old now.