(3 hours ago)Ambassador wrote The Metro is the obvious answer here, Gateshead is incredibly well connected for what is a secondary town
NECA should follow some of the lessons of Manchester in terms of integration and focus on buses serving areas where the Metro doesn't go.
Burnham's bus network is losing millions because of the meandering routes like you've suggested - they aren't sustainable, we need to move away from this idea that everywhere needs a bus service - it doesn't - hub and spoke is a sustainable future
See I don't agree fully on the hub and spoke here. Gateshead is way too close to Newcastle and as a result it shouldn't be a hub at all - Newcastle is the hub.
imo any bus which runs fully within Tyne and Wear should not be terminating in Gateshead or Newcastle and running through as a though service or be nowhere near either of them all, at all.
Hub and spoke only works if it's connecting to a metro or train. No-one is swapping between buses.
If we're using your metric here then the X39 and 22X should be withdrawn from Cobalt to Newcastle with a bus linking to Northumberland Park instead.
They're literally duplicate services and doing nothing unique.