(18 May 2015, 3:35 pm)mb134 wrote I reckon a school holiday launch, coupled with a night time option, is the best way to do it.
As it's in the holidays, school kids will be able to go, and especially those in the lower years, may encourage their parents to use the bus, as they might be attracted by the WiFi etc.
In all honesty, there's probably no right or wrong way of doing publicity launches. The operators will have a target market in mind, and they'll arrange their events so that they appeal to most of the people in that audience. Those responsible for arranging the events probably have more marketing experience than most of us on the forum, and they'll have their reasoning for choosing Location X at Time Y for Duration Z.
It's a great shame that not all enthusiasts can attend these launches even if they would like to, but sadly the bus operators aren't reaching out to enthusiasts.