(18 May 2015, 4:14 pm)Robert wrote Service launches are not aimed at bus enthusiasts. They are aimed at the people who will use it on a regular basis - not to people who will often just take photos of them going past.Yeah that's true as well.
Doing weekday launches do attract some people, there was a fair few at both MAX X12 launches in Durham the other week and in Darlington for the MAX launch and you all have anyone walking past who will see the bus as well who may be left do impressed they may decide to use the bus. Also you usually have a photographer to take photos of the bus and launch for stuff like their websites and Facebook and possibly for the press as well.
Most Arriva launches recently have been held around 4pm when people are making there way home from work, college and school and I think this is a good time to do this as you may attract these people who work or whatever so you may draw more people to use the bus on a daily basis and buy weekly tickets whereas on a Saturday you are probably more likely to attract people who may use the service once and people interested in free tat. So I think weekday launches are a good thing in some ways.