(31 May 2015, 4:45 pm)Jimmi wrote It's easier to read the text on 4650 if you actually see it in person rather then viewing photos but it still doesn't stand out very much.
I just don't think the whole idea of the "Quick links into x" is a very good branding idea, you're not telling people the service number or where else it goes to. I still think it would have a better impact with just the "MAX" logo, or "MAX" with route numbers.
I appreciate they do have a map with route numbers on the back of the Darlington Omnicities, but I'd struggle to read this after it passed me:
![[Image: 16160254506_2186714b0f.jpg]](https://c1.staticflickr.com/9/8613/16160254506_2186714b0f.jpg)
Arriva North East: 4650 / NK05GXD by Daniel Graham, on FlickrI think my opinion of the "Quick Links" branding was immediately bad, as I find the application on 7515 dull and with no real MAXimum inpact, that awful blue backing makes it look even worse:
![[Image: 16955288735_77ce8606a7.jpg]](https://c1.staticflickr.com/9/8715/16955288735_77ce8606a7.jpg)
Arriva North East: 7515 / NK09 FNA by Jimmi's Bus Photos, on Flickr