(31 May 2015, 4:53 pm)mb134 wrote I just don't think the whole idea of the "Quick links into x" is a very good branding idea, you're not telling people the service number or where else it goes to. I still think it would have a better impact with just the "MAX" logo, or "MAX" with route numbers.
I appreciate they do have a map with route numbers on the back of the Darlington Omnicities, but I'd struggle to read this after it passed me:
Arriva North East: 4650 / NK05GXD by Daniel Graham, on Flickr
I think my opinion of the "Quick Links" branding was immediately bad, as I find the application on 7515 dull and with no real MAXimum inpact, that awful blue backing makes it look even worse:
Arriva North East: 7515 / NK09 FNA by Jimmi's Bus Photos, on Flickr
But surely it's better than this:
![[Image: 16466856525_17d9495d1f_c.jpg]](https://c2.staticflickr.com/8/7299/16466856525_17d9495d1f_c.jpg)
Arriva North East: 7609 / NK59DMO by Daniel Graham, on Flickr