(01 Jun 2015, 2:56 pm)Tommy_1581 wrote It won't be Max or Sapphire - a new brand will have to be agreed with Stagecoach.
Would it?
I don't think this would have to be done as at it is still Arriva running the service so I don't see where having the service as MAX would mean any difference as the only thing that would be different as the colour of the bus (and the seats plus introduction of WiFi), I don't see where it would any different to Arriva having leather seating whilst Stagecoach have fabric as an example to having differences between the two operators.
Highly unlikely the 685 would become Sapphire as that brand is usually applied to higher frequency services.