(11 Jun 2015, 1:57 pm)Andreos1 wrote Tickets are valid in some areas, rather than just cash fares.
As you say, very little incentive to use it, if a taxi to your door is a similar cost.
I used Dean Taxis last night from my Dads on Belle Vue Bank in Low Fell to Lambton so I could get my TV which I had just bought off my Dad back home, and it only cost me £10, so if a group of 5 or 6 People fancy a night out on the Fell then it is only going to cost them a minimum of £2 each to get home to Washington.
Whereas if Go North East were to offer what Lothian Buses are offering to their Passengers who go out on a Night, then the Passenger Number would rapidly increase, which would lead to the Nightbus Network expanding, and of course GNEs Profits also increasing as a result.