A couple of thoughts about "Frequenta". I can see the thinking for the 10 minute frequency services. The 3/3A/3B are only a combination from the town centre to Skerne Park giving the "required" frequency. But each individual section operates half hourly on the other side of the centre ie the 3 to Mowden, the 3A to Harrowgate Hill and the 3B to Fitzwilliam Drive, where there's no correlation or common ground other than the sub route number. This gives a strange juxtaposition of making half hourly services qualify for the "Frequenta" brand, not easy to explain away.
Also, the 9/10 continues to be made up in strength by the 13xx series Darts. Are they too for the branding (bet they wouldn't dare!) or will they just be another anomaly in the system?