(22 Jul 2015, 4:35 pm)aureolin wrote But how many people are going to do that? Most people just pick it up because it's a top brand.
Fab Fifty Six came in years ago with no meaning, and you could argue that it's now established itself as a well known brand after all these years. Doesn't have to have a meaning behind it to be successful and marketable.
But the Cadbury's brand has a meaning and a background. 'Connecting the dots' doesn't.
A brand does not need to have a non-bus related meaning. For example, the Fab Fifty Six and Seven both reflect the number of the services. 56 and 57 respectively.