(25 Jul 2015, 1:05 pm)mb134 wrote But 7505...
I think one of the best bits of branding I've ever seen was 'the express' branding applied to 7410-13, and the R-CKO DAF's, simple but very effective. If they could incorporate that into Sapphire, then that would be brilliant, I think the fact it is an express service needs to be promoted a bit more. There is a distinct impression that, especially with the people I talk to, the buses to Newcastle from Ashington and Bedlington are slow and they may as well take the car, promoting the service as 'the express' again may help?
7505 my bottom, it's that bus that's broken down about fifty times in one year.
What I was thinking was having the usual Sapphire logo, but in the same font as "brought to you by Arriva" having "E X P R E S S" where the Arriva tagline was...