(02 Aug 2015, 10:23 am)BusLoverMum wrote Just wondering what the point is of an east Durham bus having an "adopt with Gateshead" ad on the back.
I'm not sure how much involvement larger bus operators have in the decision-making of choosing which adverts to show on which buses?
As I understand it (but I may be incorrect), larger bus operators supply external advertising companies (such as Exterion Media) with a fleet list which contains details of where vehicles are based and the vehicle types (which in turn will provide the company with details of the advertising boards each bus has - if any). I believe the external advertising company deals with everything henceforth, with bus operators receiving payment once the external advertising company takes their cut.