(31 Aug 2015, 8:55 pm)MurdnunoC wrote I think I may have one Lonsdale hoodie still lying in a cupboard somewhere.
Lonsdale used to be a popular brand amongst boxers and bodybuilders. I don't when it became a brand exclusive only to Sports Direct.
I think was also around the time Sports Direct seemed to buy all these sports shops such as McGerks Sports (probably spelt that wrong) and Dixons Sports which we had in Darlington.
It seemed like Lonsdale was popular with boxers and stuff like that and you had adverts around the shops of boxers wearing the clothing and such but not so much these days, most people I see wearing Lonsdale clothing these days will have had them for years.