Our marketing department is shared with Yorkshire but otherwise each division has their own. With the Sapphire and MAX launches there is a specific specification that must be stuck to, in order to keep the brand identities the same across all of the launch events. It does get very repetitive though!
Sapphire, however, is still a UK Bus lead project whereas the MAX brand was developed by North East & Yorkshire together, though has since been adopted by other regions with the next route to gain it being the 34/35 in Guildford.
RE: Arriva North East: Latest News & Discussion - September 2015
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Service Manager, Coatham Connect