(17 Sep 2015, 5:10 pm)aureolin wrote But one thing to consider is that 11% of the market, is not 11% of their users. 

Go North East and Arriva both use Google Analytics to track and report website traffic. I've obviously not seen theirs, but the reporting data Google Analytics provides is substantial. You get a real picture of what devices your users are using, their software (and versions), and so on. If there was a substantial number of users logging on from Windows Phone devices, then they'd instantly have the business case to develop their apps for Windows Phone.

Totally agree about the 11%.
However there have been issues relating to Google identifying WP visitors as something else or not at all.
http://m.windowscentral.com/windows-phon...-analytics

I have MatrixStats (and google) on my site and there isn't a single WP picked up at all, despite me just visiting the site 5mins ago.