(13 Sep 2013, 7:24 pm)Andreos1 wrote 4 play?
If it is the 4 (like BJ10 VUS, I'm sceptical), how many key points does it serve?
- Houghton
- Galleries
- Concord
- Heworth
Nah, not even GNE are that daft - surely?
I'd like to think not, but some recent examples would tell me they can be. It's insane to change things around when everyone refers to the "MetroLINK" already. It's like Apple suddenly changing their name to something else. Instant destruction of brand recognition.
The alternative is that maybe they'll just get ahead of the game and start branding early.