(12 Nov 2015, 5:31 pm)citaro5284 wrote Stop turning round then!
You could always have a word with the powers that be at GNE towers and convince them of the merits and benefits of lowering it and making it a reasonable, attractive fare, for what is a relatively short journey!
There would be loads of benefits, some of which include me never mentioning the £4.10 fare again (remember when I used to complain about the £4.00 fare, prior to the increase?) and drivers not having to apologise to those who pay it.