(26 Nov 2015, 12:37 pm)GX03 SVC wrote The Arriva Sapphire website is no more, the link now redirects to the Arriva Bus website.
https://arrivasapphire.co.uk
The move has been obvious for the last few months, as viewers on mobiles could see the aquamarine and green "find a page" buttons, and with links to timetables directing to arrivabus.co.uk.
It was a bit pointless having them separate, anyhow. If someone unfamiliar with local buses but knowing that Arriva were the main provider of services in that area were looking for a bus, say, from Durham to Ferryhill, then they're not going to have a clue whether they need to be looking specifically for a Sapphire service and will go to the Arriva website in the first place.
The Arriva Sapphire website was no more than (half finished) glossy marketing, really.