(18 Dec 2015, 7:42 pm)Michael wrote Not sure, they might of been, but why keep going back to the roots, when they can have new brands?Naming a brand, to suit a small proportion of its customer base (enthusiasts), isn't going to make much business sense.
Nicked this from wiki, but basic marketing rules, like the following:
A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.
◾They strategically distinguish the product from its competitors by conveying its unique positioning
◾They hold appeal for the product’s target audience
◾They imply or evoke a salient brand attribute, quality or benefit.
◾They are available for legal protection and "trademark".
◾They allow companies to bond with their customers to create loyalty.
◾They have a symbolic association that fortifies the image of a company or a product to the consumers.
◾They help motivate customers to buy the product.
◾They can be legally acquired and developed
https://en.m.wikipedia.org/wiki/Product_naming
In the case of Venture, Diamond and OK - then they tick a number of those boxes.
Would a brand new brand tick as many?