(18 Dec 2015, 7:47 pm)Andreos1 wrote Naming a brand, to suit a small proportion of its customer base (enthusiasts), isn't going to make much business sense.
Nicked this from wiki, but basic marketing rules, like the following:
A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.
◾They strategically distinguish the product from its competitors by conveying its unique positioning
◾They hold appeal for the product’s target audience
◾They imply or evoke a salient brand attribute, quality or benefit.
◾They are available for legal protection and "trademark".
◾They allow companies to bond with their customers to create loyalty.
◾They have a symbolic association that fortifies the image of a company or a product to the consumers.
◾They help motivate customers to buy the product.
◾They can be legally acquired and developed
https://en.m.wikipedia.org/wiki/Product_naming
In the case of Venture, Diamond and OK - then they tick a number of those boxes.
Would a brand new brand tick as many?
Interestingly they let the 'Go OK Travel' name drop back in 2008: https://www.ipo.gov.uk/tmcase/Results/1/UK00002159964
It's also worth noting that the red/white/blue 'Go' livery has also dropped, so it'll allow buses to be preserved into that livery, without threat of legal action: https://www.ipo.gov.uk/tmcase/Results/1/UK00002158426