There's a limit to the number of different brand names and some are scraping the bottom of the barrel, so why not have a mix of old and new. Northern is being removed from the spare red vehicles, but is now a new brand covering part of the original Northern General area. And we've got that, Diamond and Venture, both in their original areas, so why not OK (on more than the two vehicles for the 18)? There's not many other parts of the old company that you could use - Tynemouth, Tyneside, Gateshead - not particularly inspiring - and what about .... Sunderland District Omnibus Co, about as catchy as See it Do it Sunderland, I suppose. Or even Jarrow & District Electric Traction Co. You could possibly call a brand Invincible (Hall Bros. of Seaham, taken over 1925), but out of the other 40 or so companies taken over by NGT between 1913 and 1995 there's few which would have any relevance as a brand, most just being the owners name. However OK does stand out and even people who don't remember bus travel before 1995 when it was taken over - and the name was kept on for a bit, (GOOK didn't quite work!) - would be bound take notice of the name, which is the aim of a brand, to stand out, make people aware. But it would also have historical relevance to anyone over 25 who remembers it and many in the Bishop Auckland area have fond memories of it. A good local launch with a name people recognise would be bound to increase usage