(08 Jan 2016, 5:39 pm)GX03 SVC wrote Cue the antis with another few posts of arguments of how lazy Go North East are - if the branding is 'Visit Hexham'...
I don't think that will be the brand name, but there's certainly no harm in providing links to other campaigns such as 'Visit Hexham'. In this instance, a colourscheme (using blue with the already-established yellow base livery).