(22 Jan 2013, 7:40 pm)ian wrote i wonder if this could spell the end of the branded routes and return all buses to northern red, thus easing the wrong "branded" bus turning up. Somehow i think we're stuck with the brands for a little while longer.
'Martin has led the delivery of Go North East’s innovative approach to marketing; introducing mobile-ticketing, "the key" smartcard and the development of 50 branded routes, all of which have helped boost patronage over recent years.'
Does that look to you like they'd de-brand all services? :L