(22 Jan 2013, 8:17 pm)Daniel wrote

(22 Jan 2013, 7:40 pm)ian wrote i wonder if this could spell the end of the branded routes and return all buses to northern red, thus easing the wrong "branded" bus turning up. Somehow i think we're stuck with the brands for a little while longer.

'Martin has led the delivery of Go North East’s innovative approach to marketing; introducing mobile-ticketing, "the key" smartcard and the development of 50 branded routes, all of which have helped boost patronage over recent years.'

Does that look to you like they'd de-brand all services? :L

I agree with you Daniel. Now, I am going to baffle you all with some business related wiff waff so please bear with me. Mr Harris has transformed GNE and the branding has gained GNE a USP and a competitive advantage over its competitors, which is good for consumers as it makes public transport more attractive and easier to use, increasing the likelihood of the company making a greater profit. Therefore, debranding all the buses will lose the USP and competitive advantage GNE have gained over the last few years.