(16 Jan 2016, 7:20 pm)MurdnunoC wrote Don't see how the silver-based Doxford Clipper or the pink-based Pink Angel were similar to the traditionally red-based corporate livery like.
I think DanPicken will be referring to the synergy between different brands owing to the 'swoops' on these designs - similar to what Trent Barton does.
I don't think there has to be links between a brand design and a main corporate identity for a brand to be successful, though. According to recent research carried out by Go North East, 81% of the company's customers love their bus brand and 87% think it makes their bus much easier to identity. The survey about brand perception was carried out by researchers, BlueGrass, and also shows that 81% of people still recognise that Go North East runs their bus route, despite the links between a corporate identity and an individual brand design no longer being existent.
![[Image: 14221210568_c88d978061.jpg]](https://farm3.staticflickr.com/2906/14221210568_c88d978061.jpg)
5251 (NK56KHX) Consett 15 by Carlisle Bus Group, on Flickr![[Image: 23288643232_7e30fbdf97.jpg]](https://farm6.staticflickr.com/5632/23288643232_7e30fbdf97.jpg)
559 (NK53TKY) Sunderland 33 by Carlisle Bus Group, on Flickr![[Image: 5622240708_c4dcb51cbd.jpg]](https://farm6.staticflickr.com/5150/5622240708_c4dcb51cbd.jpg)
Go North East: 0606 NK54NUB Dennis MPD/Alexander by emdjt42, on Flickr