(16 Jan 2016, 7:20 pm)MurdnunoC wrote Don't see how the silver-based Doxford Clipper or the pink-based Pink Angel were similar to the traditionally red-based corporate livery like.

(16 Jan 2016, 7:22 pm)Adrian wrote Bits of branding aye, but the majority of them seem to be operationally sound. Give me one of those 2004 Solars any day, over the usual heaps I have to endure through Durham!


Depends how you define pointless doesn't it? If it's increased profit across those services, then it's a job well done.

(16 Jan 2016, 7:24 pm)Dan wrote I think DanPicken will be referring to the synergy between different brands owing to the 'swoops' on these designs - similar to what Trent Barton does.

I don't think there has to be links between a brand design and a main corporate identity for a brand to be successful, though. According to recent research carried out by Go North East, 81% of the company's customers love their bus brand and 87% think it makes their bus much easier to identity. The survey about brand perception was carried out by researchers, BlueGrass, and also shows that 81% of people still recognise that Go North East runs their bus route, despite the links between a corporate identity and an individual brand design no longer being existent.

5251 (NK56KHX) Consett 15 by Carlisle Bus Group, on Flickr

559 (NK53TKY) Sunderland 33 by Carlisle Bus Group, on Flickr

Go North East: 0606 NK54NUB Dennis MPD/Alexander by emdjt42, on Flickr

(16 Jan 2016, 7:25 pm)LeeCalder wrote The Corporate livery at the time was Red, Yellow and Blue, with the "Swoosh" or "Swoop", which I thought looked brilliant, and suited every vehicle.

Almost every brand in that year or two incorporated the swoosh, which is I think Dan's point.