(16 Jan 2016, 7:45 pm)Dan wrote I'm willing to bet that most others didn't notice them either, which is why it's no longer common practice!
There are instances where it's probably more commercially advantageous to completely change the look and name of a brand, though. You've really got to look at the whole picture, if you're going to be critical of decisions made by people who are a lot more experienced in marketing than you or I!
If the company's old brand identity has a tarnished reputation, it may wish to ditch it completely in favour of something totally new. A new brand identity allows for a clean slate, with brand new buses which are a lot more reliable. This may entice new customers to the route, and encourage growth on this route, which will ultimately provide a return on the new vehicles.
What was the background? The fact that these services used Whickham Highway?
It had a back story related to The Highwayman where as Green Arrow only refers to the color.
(16 Jan 2016, 7:45 pm)S813 FVK wrote I don't see anybody complaining about the Red Arrows. Yet...Because it was an original brand but more and more are popping up the 20 will be the Purple Arrow on the Streetlite's.
