(16 Jan 2016, 8:07 pm)LeeCalder wrote I know people are kind of taking the piss out of what I've just stated about The Highwayman, but there is a local history to the place. I believe the story is fictional, however it clearly had something to do with the brand, otherwise it wouldn't have been said in a timetable. Which I'm now on the hunt for now.
Found it "Our \highwayman Switcha ticket lets you hop on any of our buses at Gateshead Interchange or Metrocentre to continue your journey to Newcastle. Buy it on your Highwayman bus and at just £2 a ticket, it's a steal!" 7th November 2010 edition of Highwayman Timetable.