(27 Jan 2016, 8:47 pm)a718abb wrote D'vels or dyvels is geordie slang for devils. If you look at the sign outside the pub, there are two black devils on top of it. So i would say that GNE have the pronounciation correct.
The pub derives its name from the nearby Devils Water (stream that run into the Tyne), but I assure you that everyone in and around Corbridge calls it the Die-vels - not the Divvels (as per Geordie vernacular).
Just in case anyone is tempted to visit the Dyvels - it is currently gutted, having been flooded to a depth of 5 feet on 5th December (along with all the houses on Station Road).
Photograph taken on 6th December after the flood 'subsided'.