(05 Feb 2016, 3:53 pm)Dan wrote The main calling points of the X1: Newcastle, Gateshead, Washington Galleries and Houghton.
The argument against the "indiGo" brand is that the colour of the bus is not indigo: it's pink. The outline of the indiGo wording is indigo in colour, though, and really the main idea behind the name is the pun 'indiGo to here, indiGo to there'...
Thanks Dan.
Oh this old chest nut again............. Remember the Black Cats brand, it was a yellow base and i bet no one complained about that because it wasn't Black or Red?
Has it increased passenger numbers?, i remember reading years ago that since branding was launched some service usage increased by over 50%...