(05 Feb 2016, 3:53 pm)Dan wrote The main calling points of the X1: Newcastle, Gateshead, Washington Galleries and Houghton.
The argument against the "indiGo" brand is that the colour of the bus is not indigo: it's pink. The outline of the indiGo wording is indigo in colour, though, and really the main idea behind the name is the pun 'indiGo to here, indiGo to there'...
As I've said countless times - the eye-catching pink buses stand out in areas where there are competing services. If it's increasing passenger numbers on these services, it's a job well done.
Well, they're mauve, not pink, but they do stand out and look good. The MPDs they replaced did really look scruffy.