(09 Feb 2016, 7:57 pm)S813 FVK wrote Yeah. It is one of those brands which is really clever. I remember when i first told my dad about it when the brand was introduced, he laughed and i did not have a clue why as it seemed like they had just used a normal geordie phrase and put 'five 0' on the end with no real effort put into it (at that time, i had no knowledge of 'Hawaii Five 0'). Because of how clever it is, it has to be one of the best brands that Go North East have.
I also miss the Lime. It didn't have much of a meaning, in comparison to the Angel, for example, but it had a certain ring to it that was easy to remember.