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Arriva North East: Rare & Odd Workings - February 2016

Arriva North East: Rare & Odd Workings - February 2016

RE: Arriva North East: Rare & Odd Workings - February 2016
(14 Feb 2016, 4:54 pm)Jimmi wrote Got to agree here, in Darlington this afternoon I observed the following branded buses on wrong branded routes.

Frequenta 2 EcoCitys: 1B, 5A and Morton Park 12's.
Frequenta 3/3A/3B: 4 (interworks with the 3) and 8.
Frequenta 9/10: Hurworth 12's and X75.
Sapphire 7 Pulsar: 19 (interworks with the 7).

Obviously I get why the above are done, but it looks sloppy and unprofessional.
On the subject of route branding Arriva have used it in the past on the 's' reg darts and prestiges and later on the Darlington Town Network e.g. Firthmoor Flyer and so should have known better when Sapphire and Max were introduced that there would be interworking and every chance of buses being on the incorrect services.I agree that there was scope to promote the up market benefits of the upgraded buses but surely promoting them as Sparkle or Quick Links would have been far enough to go and a better bus off service could be classed as a bonus and the buses being only generic they could be swopped as necessary.Destinations could be used as a route branding tool

RE: Arriva North East: Rare & Odd Workings - February 2016